Project Proposal

Casco Bay Driving School

May 29, 2025

Phipps Conservatory

Download this photo & other Pennsylvania stock photos here

Website

  • Goal-Oriented Website Design
  • Intuitive User-Friendly Experience
  • Fully Responsive Layout
  • Legal & 404 Pages
  • Refined Copywriting
  • Exclusive Stock Library*
  • Sourced Stock Assets*
  • Distinctive Favicon
  • Domain Name* – 1 Year
  • Website Management – 1 Month
  • * As Needed

Website Design & Development

$1500

Once we have your completed questionnaire and materials, we take a close look at your business goals, audience, and overall vision. This process helps us build a goal-oriented design that aligns with your brand identity and speaks directly to those you want to reach.

Using this foundation, we design and develop a cohesive website that effectively communicates your brand and delivers a user-friendly experience. We create the necessary pages and integrate all content—whether provided or created by us—into a visually engaging layout that captures your audience’s attention.

We build your site using WordPress, Elementor Pro, and advanced tools like Advanced Custom Fields to meet your project’s unique requirements. If written content isn’t provided, we’ll create custom copy based on the information gathered from your questionnaire to ensure your message is clear, professional, and engaging. Likewise, if photos or graphics aren’t supplied—or don’t meet the needed quality—we’ll source high-quality stock imagery and complementary visuals to bring your website to life.

Before going live, we thoroughly test the site’s functionality—including links, contact forms, buttons, animations, and hover states—across both WebKit and Chromium-based browsers. We also verify responsiveness on mobile devices and tablets, ensuring your website looks and performs flawlessly on every platform.

Once the development phase is complete, you’ll receive a link to the development site for review and feedback. We’ll address any necessary revisions based on your input before final approval. After you’re fully satisfied, we launch the site seamlessly, delivering a polished, fully functional website that’s ready to showcase your business with excellence.

SEO

  • Optimize Priority Tags
  • Image Optimization
  • Page Caching
  • Google Business Profile
  • Google Search Console
  • Google Analytics
  • Sitemap.xml File
  • Robots.txt File

Search Engine Optimization

$350

Search Engine Optimization is the process of making your website search engine friendly while targeting specific variables that search engines values, in order to increase your likelihood of appearing above competitors in search results.

We will optimize the headers, meta titles, and meta descriptions. We will optimize and compress images, and add image alt, captions, and descriptions. We’ll also optimize page load speed to perform well on all devices.

We will set up Google Business Profile, Google Search Console, and Google Analytics and add you as a user for these accounts. A robots.txt file will be created to allow search engines to crawl specific pages on the site. A sitemap.xml will be created so that search engines can crawl all pages of your site.

Google Business Profile is a tool to manage your online presence across Google, including Search and Maps.
Google Analytics is a tool that allows you to view analytical data on your web traffic.
Google Search Console is service that allows us to submit your website to be indexed, check indexing status, and optimize website visibility.

Management

  • Hosting & SSL
  • Software Updates
  • Daily Backups
  • 24/7 Uptime Monitoring
  • CDN & DNS Management
  • Domain Transfers
  • Website Migration
  • Elementor Pro
  • Troubleshooting
  • One Point of Contact
  • Website Migration*
  • Website Training*
  • Content Updates Billed Separately
  • * As Needed

Website Management

$100/MO

We ensure your website is always accessible, up-to-date, and secure.

Our robust hosting and SSL encryption protect data transmissions, while daily backups and 24/7 uptime monitoring ensure your site’s integrity and availability. We handle regular WordPress core, theme, and plugin updates to maintain compatibility and strengthen security. A CDN further boosts speed and SEO for a better user experience.

We’ll handle the technical details of domain transfers, website migration, and DNS management to keep everything running smoothly. We also provide personalized training and a single point of contact to streamline your management process. The included Elementor Pro license adds advanced design capabilities, allowing for enhanced site aesthetics and functionality.

Most websites need occasional updates—such as posting a blog, introducing a new product, or notifying customers of scheduling changes. These types of requests would be billed hourly; if you want these updates included, check out our other website management plans.

Read FAQs and more information about management.

Price Breakdown

Website Design
$1500
Search Engine Optimization
$350
Website Management
$100/MO
Downpayment: $925
Total: $1850

Project Timeline

Step 1: Discovery
1 Day
We kick things off with a questionnaire that's designed to collect all the information necessary to start your project. We also need any content you're providing for the site - such as text, graphics, images, account information, social profiles, etc. We use these items to design and plan the site.

Using the completed questionnaire, we'll research your niche, and create a comprehensive development plan which serves as a blueprint for the overall structure and functionality of the site. This process typically takes a day after receiving the completed questionnaire and content.
Step 2: Design
1 Week
Using the comprehensive plan from step one, we research and plan the overall site design and style, crafting a design strategy that aligns with the site's intended purpose.
Step 3: Development
2-3 Weeks
With WordPress and Elementor Pro, we'll build a fully functioning website, using additional plugins as needed for enhanced functionality. We will carefully integrate the copy, images, and graphics into their respective places, addressing any bugs that arise during the process.
Step 4: Testing
1 Day
Once the website build is complete, we'll thoroughly test the functionality (links, contact forms, buttons, animations, hover states) on both WebKit and Chromium rendering engines, as well as check the responsiveness on mobile phones and tablets.

After we have completed the testing process, we'll send you a link to the most recent version for suggested revisions.
Step 5: Website Launch
1 Day
Once the final invoice is paid, we'll bring the site online by updating the DNS records for the domain, and transferring it to your hosting account as needed.

We’ll double check the site style and re-test all functionality, to ensure everything is working perfectly.
Step 6: Onsite SEO
3 Days
If you've chosen Onsite SEO, we'll finish up the remaining SEO tasks now that the website is live, as some tasks need to be completed with a website that is active – such as submitting to search engines and fully integrating Google Analytics. See the Onsite SEO section for full details of what we'll do during this step.
Step 7: Management
Ongoing
If you've chosen ongoing Management, then you have nothing else to worry about - we'll get backups, security, and 24/7 uptime monitoring set up. Every two weeks we will check the website for any security issues, update WordPress, plugins, and page builders. See the Management section for full details of what we'll do.

If you need anything updated, have questions, or any issues at any time - feel free to text, email, or call anytime - we can typically get most small changes done within 24 hours.

Project Terms

  • All new projects require a 50% non-refundable downpayment, a completed questionnaire, and required content (including logo files, text to be used for the site, images, videos, downloadable files, etc) before the project is added to our schedule. We schedule projects on a first-come, first-serve basis.
  • Any final project invoice is due prior to a site launch. If we don't receive feedback on the developed site within a timely manner, you will be billed the final invoice.
  • Website Management is a recurring subscription, auto-billed each month.
  • Your project downpayment indicates your acceptance of all of our terms of service.
This proposal expires in 14 days.

Reviews

Avatar Graphic Kristin Wallaker

They were great to work with, taking the time to address all my issues and carefully answering my questions. I felt like the small details that mattered to me mattered to them.

5 Star Rating Review Graphic Precessional Apothecary
Avatar Graphic Kate Gartland

Our experience with Carefree Creative has been stellar! They are positive, quick, and full of great ideas. I’d give more stars if I could!

5 Star Rating Review Graphic Gartland Distributors
Avatar Graphic Cindy Porter

After seeing my new website for the first time I realized that they captured the essence of what I wanted to convey to my clients in a very meaningful way, accented with stunning visuals.

5 Star Rating Review Graphic Canna~Wise Cannabis Medicine
Avatar Graphic Dan George

CC gave me personalized service and produced a high quality website design along with other quality services for a reasonable and competitive price compared to other vendors.

5 Star Rating Review Graphic SG Tactical
Avatar Graphic Shravan Vijayaprasad

Working with Carefree has been an outstanding experience. Their professionalism, creativity, quick turn-around time and commitment to quality are truly commendable!

5 Star Rating Review Graphic Jwala Home for Girls
Avatar Graphic Daniel Casey

They built a really professional functioning website for a very reasonable cost. They were super receptive to taking my framework of wants and turning it into a website. Highly recommend.

5 Star Rating Review Graphic Casey Commercial Construction
Avatar Graphic Eliard Maro

Carefree Creative Team is friendly, easy to work with, professional and knowledgeable. As an IT professional myself, working with this team has been such a pleasure.

5 Star Rating Review Graphic Mikio Health
Avatar Graphic Anthony Trujillo

I appreciate all the work you guys have done for our website! It’s exactly how we wanted it and then some. Carefree was so patient with us and very professional! Thank you for all of your help!

5 Star Rating Review Graphic AZ Wine Hops Touring
Avatar Graphic Mike Thorne

Carefree Creative is an outstanding partner for small business owners. They have the competence, creativity and tenacity to get things done in a timely, cost effective and pleasant manner.

5 Star Rating Review Graphic Trust Inside
Avatar Graphic Susan Trauger

I’m so pleased with the logo Carefree Creative designed for me. They captured exactly the feeling I wanted to evoke with the design. Highly recommend their services!

5 Star Rating Review Graphic Ebb & Flow Therapeutic Arts Center
Avatar Graphic Lisa Leaverton

Carefree Creative’s clear communication, inclusive development process, and creative solutions made the experience seamless. Their helpful tutorials and transparent pricing are perfect for those managing their own site.

5 Star Rating Review Graphic Circu$ of Finance
Avatar Graphic Kurt Eckhardt

To say that I am pleased with our new website would be a true understatement. WOW! Is just one of the superlatives I could use. Thank you for a job well done.

5 Star Rating Review Graphic Corporate Fleet Leasing