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Website Guidelines

In-depth website guidelines to help build, refine, or audit your own website to modern professional standards.

User Experience

Professional Design

When you only have milliseconds to make a first impression, a professional design will help you stand out. Having an up-to-date, modern design communicates the quality of your business to your user and starts the trust-building process. A professional design means your website is easy to understand, has logical organization, and is visually pleasing.

The design should stand out and be unique from others, while keeping consistent uniformity among elements (like the location of navigation, white spacing, and typography styles) throughout the site. Plugins or elements that break the cohesiveness of the design will stick out and make your site look lower quality. Your website should look professional and clean, without theme watermarks and advertisements from web builders like Weebly, Wix, Squarespace, & GoDaddy.

It takes about 50 milliseconds (that’s 0.05 seconds) for users to form an opinion about your Business from your website that determines whether they like your site or not, whether they’ll stay or leave.

57% of internet users say they won’t recommend a business with a website that is poorly designed.

Further Reading

Your website, but better.

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